Are you thinking about opening an online fashion dropship store, or do you currently run one? Dropship businesses are not only easy to launch, combining them with the clothing industry is a surefire way to find at least some customers. The ecommerce landscape is already saturated with similar businesses, though, so how do you make yours stand out, especially if someone is selling the same products as you? It’s all about branding and customer service, so even if other dropship stores offer similar merchandise, you can still make your own store the one consumers turn to first.
A dropship store is only asgood as its suppliers. You can have the best logo, slogan, and customer service in the world, but no one will buy from you if their orders are low-quality or never arrive on time. If you are in the middle of running your business, sever your partnership with anyone who is holding you back (or find more effective ways to hold them accountable).
If you are just getting started, be sure to conduct thorough research into potential suppliers. Are their goods high-quality? Are they timely? If they are international, can you communicate with them? What are their shipping rates like? If anything goes awry, customers turn to you, so you want suppliers that are experts in their fields and easy to get along with.
A profitable niche
You may think that if you sell a vast variety of products, you will attract more business because you have a broader range of consumers purchasing from you. This is rarely the case. Think about your own habits: if there is a kind of garment you like, do you go to a retailer that dabbles shallowly in a bit of everything, or do you go to specialized outlets who create what you want exceptionally well?
Do not spread yourself too thin. It will possibly deter customers and certainly exhaust you. Instead, focus on aniche market. Find an unmet need and fulfill it for the consumers out there who are interested. Maybe it’s baby clothes, humorous phrases, or completely outlandish outfits. Sell what people have a hard time finding anywhere else.
A detailed website
As a dropshipping store, having an aesthetically pleasing website with top-notch UI and UX design is imperative. There are plenty of Shopify dropshipping concepts you can take advantage of, or you can start from scratch (though you’ll need to hire a website developer if you do not have computer skills of your own). Customers want to feel comfortable doing business with you, and presentation and user experience are essential for giving them that confidence.
Take alook at some UX tricks other successful online clothing stores employ. Maybe you can write a blog to answer frequently asked questions about the fashion industry, include an Instagram stream on your main page, offer a wide variety of coupon codes, or integrate a chatbot into your website. Whatever you do, remember that the purpose is to make your customers’ lives easier.
Optimized social media accounts
The fashion industry is visual-heavy, and people are more likely to find your social channels than organically stumble across your website, so it’s necessary to have well-managed social media accounts. Be sure to conduct plenty of outreach on platforms like Facebook, Twitter, Pinterest, and Instagram. Take plenty of pictures of what your outfits look like (because you do not hold inventory as a drop shipper, you may need to purchase some of your own products) and post them at opportune times. Be sure to respond to comments, answer questions, and maybe even send thank-you notes—social media is an excellent place for customer service and branding.
Virtual fitting rooms
When it comes to fashion, brick-and-mortar outlets will always have a place. People like the option to feel a garment’s fabric and try it on. It helps them imagine what role it would play in their lives. Because you are an online store, you cannot exactly let people take your clothes inside a fitting room—but you can do it virtually.
Seeing how clothes look on models is one thing, but thanks to technology, some online businesses have made it possible to see what an outfit would look like on you.Virtual fitting rooms, possibly combined with augmented reality, can give customers the confidence they need to go through with a purchase. No one wants to buy something that is not right for them and have to send it back.
Dropshipping clothing products is a safe bet when it comes to selling products online, but you will need to go above and beyond to grab people’s attention and convince them to purchase from you. How will you optimize your fashion dropship store?