If you’re going to understand the importance of graphic design services for your business or organization, you might want to start with the three words making up the phrase itself. Each word – “graphic,” “design,” and “services” is an important piece in the puzzle, but when these components work together as they should, the whole is greater than the sum of its parts. Something intangible happens when a specific client works closely with the skilled designer.
If you believe graphic design services are a “new” concept, you have been misled by the information you’ve been given. It’s true that a professional in this field now uses different tools than were used in the past, especially in terms of computers and electronic communication. However, graphic design as a craft is thousands of years old, and has always had one ultimate goal – communicating ideas and stirring emotions through visual messages and content.
Not Just Art
A thorough understanding of graphic design services requires separating this method of visual communication from art, which uses elements of “graphic” and “design,” but serves a different purpose. The word “graphic” has a basic meaning: described in clear, even vivid detail. Essentially, this definition is applied to visual stimulation of the senses. But, in graphic design, typography and fonts also play an important part.
The concept of “design” includes such ideas as planning by artistic arrangement as well as sketching or arranging to present a message or create an atmosphere. Combine these two and you meet the user’s needs, by displaying various elements. The goal is, of course, communication with the viewer, giving them the optimal experience. In business, this “optimal experience” convinces them to understand, to believe, and to buy.
At this point, the third word of the phrase “graphic design services” becomes important. “Service” is based on the word “serve.” The general idea is this: When someone provides a service, they complete a specific task for you, providing the expertise to achieve your goal. No you have professionals who provide a specific service, creating a visual message that helps you reach your goal. As the old saying goes, that’s it in a nutshell.
What Hasn’t Changed?
The use of computer technology and electronic communication was mentioned earlier as elements of modern graphic design. But some of the essential factors have not been lost as technology advanced and years flew by. Even when using software and interactive programs to reach your audience, it’s important to focus on emotion, which has always been at the core of success in graphic design services. Color choices are more than important, they are crucial. Carefully combining the correct colors and intensity of color with fonts can be the difference between an effective message and one that simply doesn’t work.
One veteran of graphic design services summarizes the goal in one word: harmony. If all the elements of the visual message work harmoniously, the message will be unmistakable. Harmonious doesn’t necessarily mean the visual stimulation is always pleasant or calming. The effect you want to achieve depends on your target audience. This is the key that opens the door.