Nowadays, there are many ways to advertise your business. Traditional media like TV are still effective methods of advertising. However, more and more businesses are taking advantage of social media platforms like Facebook, Instagram, and YouTube to market their products and services. No matter which medium you choose to advertise with, creating a video will help you reach most customers.  If you’re thinking about advertising using a video, here are the 3 C’s of a compelling commercial video that you should keep in mind: consumer, content, and concept.

Consumer

The first question you need to ask yourself when making a video ad is this: Who am I making this video for? In other words, who is your target market? What is your demographic? For instance, are you marketing to kids, teens, adults, or the elderly? In each age bracket, there are other considerations that you need to think about. Let’s take the “adult” group for example. There are college and university students, young professionals, parents, middle-aged adults, etc. who belong in this category. Be as specific as you can to make your ad more targeted to your demographics. The more specific and personalized your ad is, the more effective it will be as a marketing tool.

Content

Once you’ve determined your target consumers, it is time to think about the content of your video ad. Content must come before concept if you want to produce a good quality video. Think about it this way: content is the gift and concept is the wrapper with which you wrap the gift in. You’re giving the gift to your consumers, so you have to make sure that what’s inside is of good quality and that you’re not just relying on fancy paper to make your consumers happy. After all, a high production video won’t make a big difference if the content underlying it is not at par. Show your audience what your business is about, how your products and services can change the way they live their lives, and why they should choose you over your competitors.

Concept

Now that you know your consumer base and the content you want to put in your video, the next step is to come up with a unique and interesting concept that will sell your ideas to the people. For this part, you can hire a video production company like Liquona that can help you turn your ideas into a compelling video. Companies like this usually have a team of creatives who can choose the right wrapping paper for your gift. In other words, they will know which angle to take to make your business more attractive to your target market. In addition, they will also have equipment and expertise in shooting and editing videos. This means that you have less to worry about in terms of execution.

Globally, video content traffic is increasing exponentially. Hundreds of hours of videos are uploaded to the internet every minute. Therefore, when you make your commercial video, remember these 3 C’s to make sure that you can stand out from the crowd.