John Doe

If you want to make your dreams come true, the first thing you have to do is wake up.

Mary Taylor

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Why Link-Building Is Important

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In today’s marketing world, there are a hundred and one tasks that are aimed at improving your online visibility. Social media, content marketing, email marketing, blogging, content marketing, on-site and on-page optimization, PPC, partnerships, contests and retargeting are only a few of them. So, why spend your time and money on link-building? Isn’t it dead? No, link building exists today and will continue to do so, as long as people use search engines to find things on the internet. Put simply, link building is a strategy in which web pages are linked to each other by acquiring hyperlinks from different websites and applying them to your own.

With these links, it becomes easier for users to navigate different pages on the web. These links can also help search engines in crawling between the pages of your website. Plus, search engines like Google prefer to provide relevant results due to which they assess the website’s authority. Quality links indicate authority and this helps in search engine optimization. Every SEO company San Francisco will tell you that link building is of the utmost importance even today. Why? Some reasons are mentioned here:

  • Links help in brand development

As aforementioned, link-building allows a business to establish itself as an authority in areas where it specializes. When high quality content is linked to authoritative websites, it can help in building and developing your brand. A business can become an expert in its niche, which means customers will trust its products and services and will be more open in conducting transactions.

  • Links help in increasing referrals

Increasing traffic to your website is one of the major reasons why businesses pay attention to link-building. When you are linked to websites that have top domain authority in Google, it can enable you to get referrals. If you consistently create quality content and link it with reputable and popular websites, your website’s ranking will automatically improve in search results. Getting referrals is an indicator that your customers are satisfied with your products and services and can help businesses in getting new and repeat customers.

  • Links help in building connections

Links can be a great way of building relationships with other websites. Content is usually linked to websites that offer either same or related products and services, which means that you build a connection with another business in your niche. This can be immensely beneficial in growing your business because it exposes you to numerous potential clients. Moreover, when you build a connection with another similar business, you can also share ideas on how to offer quality products and services to your clients.

  • Links help in faster site indexing

Indexing refers to the collection of information by search engine crawlers. They gather data from websites and add it to their list of index. This information is used for ranking the website in search engine results. If information is of high quality and liked with reputable platforms, a high ranking is provided. Indexing is extremely important because it is useful for reaching potential clients and converting them and link-building ensures your website is indexed faster. Log on to find professionals who can help you with links to your website.