Australia’s leading prescription glasses retailer launches virtual trial facility

Shopping, Australia’s leading glasses retailer has launched a new virtual mirror to help customers choose their glasses online.

Founder of Optically, Anand Keswani mentions that buying glasses online was never an easy task but the virtual mirror makes the buying process extremely simple. With just one close-up picture, customers can try on hundreds on frames online. The idea of launching the virtual mirror was extremely useful and Optically sales have since spiralled upwards. While focus on online sales has been extremely important for this eyewear retailer, Optically has also launched an eyewear studio in the pristine eastern suburbs of Sydney. Customers who like to buy glasses in the traditional way can visit the studio where they can touch and feel the glasses before buying them.

Optically is Australia’s only online glasses store to retail a complete pair of glasses from just $29. A quick visit to the Optically website reveals that there are thousands of frames available in various styles and shapes. While Optically stocks several frames in black, also available online are frames in blue, red, gold and several more colours. Optically also has a wide collection of prescription sunglasses available online. Wayfarers, aviators and several more sunnies in various shapes are sizes are available online. Once can use the filter to narrow down on the choice of colours or styles one is looking for.

Love your current frame but need new lenses? Optically has a wonderful reglaze glasses service which allows customers to use their existing glasses with new lenses glazed in them.

An interview with Anand Keswani at the Optically eyewear studio in the eastern suburbs of Sydney allowed me to gain insights about how the company is making forays in the eyewear sector. Anand revealed that Optically has multiple touch-points. He mentioned that while Optically is predominately an E-commerce company, it has always believed in establishing high levels of trust and faith in customers. Having physical presence in Sydney has allowed Optically to reach out to the people in the local suburbs. They love the eyewear studio and they love seeing the vast collection of frames. No where in the eastern suburbs of Sydney can one even think of getting a pair of high quality glasses for just $29.

Customers who visit the studio can also choose from a wide range of designer glasses. The 24 hour dispatch service allows for customers to receive their glasses within 2 to 3 working days of ordering them. You can visit Optically at or visit their eyewear studio at 155 Australia Lane, Woollahra NSW 2025