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Digital Marketing in Singapore: 5 Digital Marketing Trends This 2022

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Here are five trends you and your digital marketing agency should be getting on top of this 2022. 

#1 Quick DIY Videos

TikTok, Instagram Reels and YouTube Shorts have altered the social media environment away from status updates and curated picture grids toward brief video broadcasts. Talk with the digital agency in Singapore you work with regarding how to best use the apps for your purpose.

#2 Better Storytelling

Brands should demonstrate how their product or service may assist in addressing a specific problem through tales and client testimonials. It may not result in immediate sales, but it is an excellent strategy to keep your brand at the forefront of consumers’ minds. That way, when they run across that problem, you’ll be the first person they think of.

#3 Concentrate On Your Audience

Some social media users have deactivated their accounts because they had enough of the constant barrage of ads, campaigns and news. You and the digital marketing agency in Singapore you hire should focus your strategy on engaging with your existing audience. Build your database, and you will find your messaging reaching those who are most interested in what you do.

#4 Building Trust Through Privacy and Transparency

In 2022, digital marketers should brace themselves for stricter privacy regulations that will impact their ability to follow their consumers’ activity. Google has said that third-party cookies would be phased out by 2023. It does not mean that data-driven content and marketing are extinct. Pick an agency for your digital marketing campaign in Singapore that aligns with you and your belief.

#5 Quality Conversations and Interactions

Chatbots play more substantial roles in conversations nowadays. These conversations can happen on a larger scale, faster and more seamlessly than ever. It not only boosts the brand’s relatability but provides an overall positive and fulfilling experience for the customer. But it’s a tricky space to own: make sure you know what your customer expects and what their needs are.

OOm is a Singapore-based award winning digital marketing agency. They excel at search engine optimisation (SEO) and search engine marketing (SEM), utilising data-driven tactics and actionable insights. Work with the best digital marketing agency with OOm.

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